PORSCHE
PANAMERA
The Panamera was no easy sell. Insiders were wary of its extra doors, outsiders were cautious of the 100k price tag during the recession. So, instead of focusing solely on the car itself, the rich history and indomitable legacy of Porsche was utilized to create a fully integrated campaign that presented the Panamera as the natural extension of the carmaker’s family tree. A very fast and extremely capable extension.
GT2 RS
Less like a car and more like a rocket ship, the GT2 RS is the fastest production Porsche in the world. And the work had to reflect that. So we created a film and print campaign that didn’t just say fast. It f#@%ing screamed it. Buckle up.
