SEATTLE'S BEST COFFEE

LAUNCH

Freshly acquired from Starbuck's, Seattle’s Best Coffee was launched with the aim of positioning it as a more approachable option to its sibling. Utilizing bright, inviting design and strategically developed humor, a fully integrated campaign was created that bucked the trend of serious coffee in favor of a more fun and friendly approach. Bottoms up.

THE BREW-LANTHROPY PROJECT